Cameron Highlands was developed into an agricultural centre and tourist destination in the 1930s. The area is known for its tea plantations, as well as orchards, flower nurseries, and a wide variety of fruits and vegetables. Today, Cameron Highlands is also a popular resort destination, offering numerous hiking trails that lead to spectacular waterfalls, lakes, and mossy forests. The region features many resort-style amenities, including a golf course, hotels, bungalows, and a museum. It is a biodiverse area, home to a wide variety of fauna and more than 700 species of flora. Three animals found here are listed as threatened by the International Union for Conservation of Nature (IUCN): the Sumatran serow, the mountain peacock-pheasant, and the Malayan whistling-thrush.